SEO is NOT Dead!
Working as I do with a broad range of clients with extremely diverse perspectives about web content and online marketing strategies, it remains surprising when any of my clients makes the claim that SEO is dead; as happened recently. What was truly stunning is that the client in question should have known […]
SEO is NOT Dead!
How much is too much?
Today’s business environment is more confusing than ever before. Of all the reasons for this, the one that NEVER seems to be mentioned is: there’s TOO MUCH information available. Not to mention that, somehow, everyone seems to be an expert these days.
Truly, the advice is never-ending, with “can’t fail” strategies for […]
OK, it’s time to Get Real here.
What do I mean by that? I mean, it’s time to get some real-world thinking and action going on if you hope to make your business successful. I mean, it’s time to forget what the online “Gurus” tell us about internet marketing and figure out what really works. I […]
“Why do I need a website for my brick and mortar business?”
I hear this question often from folks who run a “normal” business, whether it’s retail, wholesale, or service oriented. Well, here’s the simple answer – because 81% of shoppers research their purchases online before they buy! (AdWeek.com)
Knowing your target market is one thing, knowing […]
Words, paragraphs and content oh my! If you are looking to become a large-scale content producing machine, these tips will smooth the road to reaching content rich bliss. But first, let’s start with the basics. Remember, content is only good as the people who create it. Not the master writer or planner, don’t worry, there […]
As you have probably seen on a lot of my other blog posts, I am always trying to keep my finger on the pulse of this thing we call “owning and running a business”. Often times, which is not a good thing, I see business owners winging it by the seat of their pants. Sometimes […]
One great way to increase reach to potential new clients is a joint venture. By taking advantage of another business’s strength in an area where your business is weak and offering a complementary benefit to the other business, a joint venture arrangement can be beneficial to both businesses. For example, if you have a product […]
So you want to be innovative in your business? Think about who you have on your team and you may be closer than you think!
According to Leon Segal, founder of Innovationship LLC., “When striving for innovation, you need the four following characters on your team, even if some team members possess multiple traits.”
Segal said companies […]
I often hear about how there is not enough time in the day to complete tasks or there are too many distractions during the day to keep me focused. I am sure you have considered some of the usual suspects such as checking emails as they come in and frequenting various websites. And I am […]
Soooo…there’s been this nagging feeling, inkling, desire or all out run out the door feeling to switch careers. I think it’s safe to say that most, if not all of us have thought about that at one point (or multiple times) throughout our life. But what do you do? How do you know what you […]