SEO is NOT Dead!
Working as I do with a broad range of clients with extremely diverse perspectives about web content and online marketing strategies, it remains surprising when any of my clients makes the claim that SEO is dead; as happened recently. What was truly stunning is that the client in question should have known […]
How much is too much?
Today’s business environment is more confusing than ever before. Of all the reasons for this, the one that NEVER seems to be mentioned is: there’s TOO MUCH information available. Not to mention that, somehow, everyone seems to be an expert these days.
Truly, the advice is never-ending, with “can’t fail” strategies for […]
OK, it’s time to Get Real here.
What do I mean by that? I mean, it’s time to get some real-world thinking and action going on if you hope to make your business successful. I mean, it’s time to forget what the online “Gurus” tell us about internet marketing and figure out what really works. I […]
“Why do I need a website for my brick and mortar business?”
I hear this question often from folks who run a “normal” business, whether it’s retail, wholesale, or service oriented. Well, here’s the simple answer – because 81% of shoppers research their purchases online before they buy! (AdWeek.com)
Knowing your target market is one thing, knowing […]
Words, paragraphs and content oh my! If you are looking to become a large-scale content producing machine, these tips will smooth the road to reaching content rich bliss. But first, let’s start with the basics. Remember, content is only good as the people who create it. Not the master writer or planner, don’t worry, there […]
So you’ve started a business and you’re a brand new entrepreneur. How do you grow your business and gain the trust and respect of clients and peers when you and just starting out?
This article sets out a few great points, specifically #6 which is “Be Real”. It’s important to connect to your clients and peers […]
Great post here about how to get the most out of your social media audience. If you’re looking to grow your audience, what should you do? This article focuses on simple ways to connect on a person to person level – sharing photos, asking for social media connections when in person with someone you’d like […]
Likes. Comments. Paid for advertisements. Pay per click. There’s a lot to Facebook and when you have a business page it is easy to get caught up in being involved in the arious ways to get your message out. Where is your time best spent? What about your money? According to Forbes it is extremely important […]
As you have probably seen on a lot of my other blog posts, I am always trying to keep my finger on the pulse of this thing we call “owning and running a business”. Often times, which is not a good thing, I see business owners winging it by the seat of their pants. Sometimes […]
One great way to increase reach to potential new clients is a joint venture. By taking advantage of another business’s strength in an area where your business is weak and offering a complementary benefit to the other business, a joint venture arrangement can be beneficial to both businesses. For example, if you have a product […]
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