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Internet Marketing Strategy – Why You Need One [Infographic]

“Why do I need a website for my brick and mortar business?”

I hear this question often from folks who run a “normal” business, whether it’s retail, wholesale, or service oriented. Well, here’s the simple answer – because 81% of shoppers research their purchases online before they buy! (AdWeek.com)

Knowing your target market is one thing, knowing […]

By |December 4th, 2017|Blog, Internet Marketing|0 Comments

Managing Large Content Projects

Words, paragraphs and content oh my!  If you are looking to become a large-scale content producing machine, these tips will smooth the road to reaching content rich bliss.  But first, let’s start with the basics.  Remember, content is only good as the people who create it.  Not the master writer or planner, don’t worry, there […]

By |November 5th, 2017|Blog, Business Operations, content marketing, How To, Uncategorized|0 Comments

Quick Tips on Gaining Credibility as a New Entrepreneur

So you’ve started a business and you’re a brand new entrepreneur. How do you grow your business and  gain the trust and respect of clients and peers when you and just starting out?
This article sets out a few great points, specifically #6 which is “Be Real”. It’s important to connect to your clients and peers […]

By |October 1st, 2017|Blog, Entrepreneur, Uncategorized|0 Comments

Getting the Most Out of Your Social Media Audience

Great post here about how to get the most out of your social media audience. If you’re looking to grow your audience, what should you do? This article focuses on simple ways to connect on a person to person level – sharing photos, asking for social media connections when in person with someone you’d like […]

By |September 3rd, 2017|Blog, How To, Marketing, Small Business, Social Media, Uncategorized|0 Comments

Is a Facebook Business Page a good idea for my business?

Likes. Comments. Paid for advertisements. Pay per click. There’s a lot to Facebook and when you have a business page it is easy to get caught up in being involved in the arious ways to get your message out. Where is your time best spent? What about your money? According to Forbes it is extremely important […]

By |August 9th, 2017|Blog, Small Business, Social Media, Virtual Assisting|0 Comments

10 Business Owner Complacency Traps

As you have probably seen on a lot of my other blog posts, I am always trying to keep my finger on the pulse of this thing we call “owning and running a business”.  Often times, which is not a good thing, I see business owners winging it by the seat of their pants.  Sometimes […]

7 Steps to a Successful Joint Venture

One great way to increase reach to potential new clients is a joint venture.  By taking advantage of another business’s strength in an area where your business is weak and offering a complementary benefit to the other business, a joint venture arrangement can be beneficial to both businesses. For example, if you have a product […]

By |June 2nd, 2017|Blog, How To, Marketing, SEO, Uncategorized, Virtual Assisting, Web|0 Comments

Business Innovation – Do you have these 4 people on your team?

So you want to be innovative in your business?  Think about who you have on your team and you may be closer than you think!
According to Leon Segal, founder of Innovationship LLC., “When striving for innovation, you need the four following characters on your team, even if some team members possess multiple traits.”
Segal said companies […]

By |May 5th, 2017|Blog, How To, Uncategorized|0 Comments

Going from Free to Paid Products or Services…3 Quick Tips to Ease the Transition

Some of us offer free products or services to win eyeballs and hope that wallets will follow. Small problem: It’s hard to support free forever.  So how do you ease that transition?
1.  If you are looking to offer your product or service for free, then keep it free or at the very least set the […]

By |April 3rd, 2017|Blog, How To, Marketing, Virtual Assisting|0 Comments

What You Need to Know About Google Analytics

All of you are viewing and checking your Google Analytics, right?  But for those who are not sure what Google Analytics is about or what you are looking at if you are viewing analytics reports, here’s a quick primer on what you need to know.
Visits represents the number of sessions on your website, the number […]

By |March 1st, 2017|Blog, How To, Marketing, SEO, Uncategorized, Web|0 Comments