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7 Customer Service Weaknesses that Can Sink Your Business

By |April 27th, 2018|

Today’s customers are demanding. They believe the businesses they deal with have the technology to solve problems at the touch of a button, making them more unhappy than ever when processes fail.

With Infusionsoft, you have tools in place to address some of these problems. Supplemented by conscientious support staff, your business can go from adequate—or […]

SEO is not Dead

By |March 2nd, 2018|

SEO is NOT Dead!
Working as I do with a broad range of clients with extremely diverse perspectives about web content and online marketing strategies, it remains surprising when any of my clients makes the claim that SEO is dead; as happened recently. What was truly stunning is that the client in question should have known […]

TMI – Too Much Information!

By |February 1st, 2018|

How much is too much?
Today’s business environment is more confusing than ever before. Of all the reasons for this, the one that NEVER seems to be mentioned is: there’s TOO MUCH information available. Not to mention that, somehow, everyone seems to be an expert these days.

Truly, the advice is never-ending, with “can’t fail” strategies for […]

Managing Large Content Projects

By |November 5th, 2017|

Words, paragraphs and content oh my!  If you are looking to become a large-scale content producing machine, these tips will smooth the road to reaching content rich bliss.  But first, let’s start with the basics.  Remember, content is only good as the people who create it.  Not the master writer or planner, don’t worry, there […]

Quick Tips on Gaining Credibility as a New Entrepreneur

By |October 1st, 2017|

So you’ve started a business and you’re a brand new entrepreneur. How do you grow your business and  gain the trust and respect of clients and peers when you and just starting out?
This article sets out a few great points, specifically #6 which is “Be Real”. It’s important to connect to your clients and peers […]

Getting the Most Out of Your Social Media Audience

By |September 3rd, 2017|

Great post here about how to get the most out of your social media audience. If you’re looking to grow your audience, what should you do? This article focuses on simple ways to connect on a person to person level – sharing photos, asking for social media connections when in person with someone you’d like […]

10 Business Owner Complacency Traps

By |July 8th, 2017|

As you have probably seen on a lot of my other blog posts, I am always trying to keep my finger on the pulse of this thing we call “owning and running a business”.  Often times, which is not a good thing, I see business owners winging it by the seat of their pants.  Sometimes […]

7 Steps to a Successful Joint Venture

By |June 2nd, 2017|

One great way to increase reach to potential new clients is a joint venture.  By taking advantage of another business’s strength in an area where your business is weak and offering a complementary benefit to the other business, a joint venture arrangement can be beneficial to both businesses. For example, if you have a product […]

Business Innovation – Do you have these 4 people on your team?

By |May 5th, 2017|

So you want to be innovative in your business?  Think about who you have on your team and you may be closer than you think!
According to Leon Segal, founder of Innovationship LLC., “When striving for innovation, you need the four following characters on your team, even if some team members possess multiple traits.”
Segal said companies […]

What You Need to Know About Google Analytics

By |March 1st, 2017|

All of you are viewing and checking your Google Analytics, right?  But for those who are not sure what Google Analytics is about or what you are looking at if you are viewing analytics reports, here’s a quick primer on what you need to know.
Visits represents the number of sessions on your website, the number […]